This is a lesson I did with a Form Four Principles of Business class. It involved a lot of student involvement, however this lesson did not involve web 2.0 tools..... the lesson involving Web 2.0 is next....
| http://ehlt.flinders.edu.au/education |
Dyann
barras - traditional
Business
studies LESSON PLAN
_________________________________________________________________________________
CLASS: Form 4 Subject:
Principles of Business
TIME: 40 mins
UNIT: Marketing
TOPIC:
Consumer Behaviour
_________________________________________________________________________________ Pre knowledge:
Students are familiar
with the terms ‘market’, market research, target group and consumers.
_________________________________________________________________________________Rationale: To promote
understanding of “theories, concepts and practices related to marketing
focusing on its impact on firms and consumers.
_________________________________________________________________________________Goals:
1. To
provide knowledge and skills to function effectively as consumers within the
local, regional and international environment.
2. To
develop an awareness of the impact of changing consumer behaviour on individual
health and wellbeing.
Objectives:_______________________________________________________________________________________
At the end of this lesson students
will be able to:
·
Define the concept of Consumer behaviour
·
Reproduce a simulation of purchasing for
a family
·
Infer the factors affecting consumer
behaviour
·
Compare and Contrast the changes in
consumer behaviour within recent times
·
Describe the impact on of the changes in
consumer behaviour on consumers health and well being
Set Induction:_________________________________________________________________________________________
Estimated time: 1 minute
Photo story
showing various firms and consumers shopping. Teacher elicits responses from
____________________________________________________________________________________
Teaching
points:
Content:
ü Consumer
behaviour refers to the way that different consumers behave when faced with
purchasing decisions.
Firms must be aware of consumer behaviour so that
they can better satisfy the needs of their target group as well as attract them
to their goods and services.
Factors affecting Consumer behaviour:
ü Price
ü Price
of substitute
ü Quality
ü Taste
ü Tradition
ü Income
( affordability)
ü Spending
patterns
ü Brand
loyalty
ü Choice
ü Belief
System
Method
Estimated time: 20 minutes
|
Teaching strategy
|
Student activity
|
Resources
|
|
Power
point Presentation introducing the topic Consumer Behaviour
|
Read along with
the slides
|
Laptop/Multimedia
projector
|
|
Group
Activity – Divide students into four groups and give instructions for the
simulated activity
|
Reproduce simulated
purchasing of food items for a family and document the activities. Prepare
for class presentation.
|
Simulated Grocery
with blocks that depict certain food items for trading.
Monopoly money
for purchasing
Chart to document
purchasing
Instructional sheet
on how the activity is to be conducted.
|
|
Guided
Response – students are instructed to infer and defend the factors that
affected their purchases.
Teacher
records responses from each group on the board
|
Relate their
experience and observations from the simulation.
Infer the factors
affecting consumer behaviour.
Derive the
changes in consumer behaviour in recent times and the consequences of such
changes.
|
|
Closure and Evaluation:__________________________________________________________________________
Estimated
time: 19 minutes
Teacher allows each group
to choose a mystery product. In groups students are asked to explain through
text, dramatization, song, drawing, how any one factor would affect their
consumer behaviour when faced with purchasing the mystery product.
Groups present their
responses
Teacher allows the
other groups to give feedback and then gives final feedback
Students summarise what
they learnt.
| http://fcp12-2.flatclassroomproject.org/file/view/NetworkedTeacher.jpg |
This lesson below includes the use of web 2.0 tools. I do believe that it is a work in progress lesson, however with further research, I would be able to use more tools that are relevant and practical to the students. The aim in this lesson is to get the students totally involved in their learning.
Dyann
barras – WED 2.0 tools version
Business
studies LESSON PLAN
_____________________________________________________________________________________
CLASS: Form 4 Subject:
Principles of Business
TIME: 80 mins
UNIT: Marketing
TOPIC:
Consumer Behaviour
_________________________________________________________________________________ Pre knowledge:
Students are familiar
with the terms ‘market’, market research, target group and consumers.
Students know how to create a blog
_________________________________________________________________________________ Rationale:
To promote
understanding of “theories, concepts and practices related to marketing
focusing on its impact on firms and consumers.
_________________________________________________________________________________Goals:
1. To
provide knowledge and skills to function effectively as consumers within the
local, regional and international environment.
2. To
develop an awareness of the impact of changing consumer behaviour on individual
health and wellbeing.
3.
To use the technology to create a blog post on consumer
behaviour in the families of classroom
________________________________________________________
Objectives
At the end of this lesson students
will be able to:
·
Define the concept of Consumer behaviour
·
Reproduce a simulation of purchasing for
a family
·
Infer the factors affecting consumer
behaviour
·
Create a new post on their individual blog
·
Compare and contrast the changes in
consumer behaviour within recent times
·
Describe the impact on of the changes in
consumer behaviour on consumers’ health and well-being.
_________________________________________________________________________________
Set Induction: Estimated time: 1 minute
Photo story
showing various firms and consumers shopping. Teacher elicits responses from
_________________________________________________________________________________
Content: Teaching
points:
ü Consumer
behaviour refers to the way that different consumers behave when faced with
purchasing decisions.
Firms must be aware of consumer behaviour so that
they can better satisfy the needs of their target group as well as attract them
to their goods and services.
Factors affecting Consumer behaviour:
ü Price
ü Price
of substitute
ü Quality
ü Taste
ü Tradition
ü Income
( affordability)
ü Spending
patterns
ü Brand
loyalty
ü Choice
ü Belief
System
______________________________________________
Estimated time: 35 minutes
|
Teaching strategy
|
Student activity
|
Resources
|
|
Power
point Presentation introducing the topic Consumer Behaviour
|
Read along with
the slides
|
Laptop/Multimedia
projector
|
|
Group
Activity – Divide students into four groups and give instructions for the
simulated activity
|
Reproduce
simulated purchasing of food items for a family and document the activities.
Prepare for class presentation.
|
Simulated Grocery
with blocks that depict certain food items for trading.
Monopoly money
for purchasing
Chart to document
purchasing
Instructional
sheet on how the activity is to be conducted.
|
|
Guided
Response – students are instructed to infer and defend the factors that
affected their purchases.
Teacher comments
on students blog post
|
Create a new blog post, Relating
their experience and observations from the simulation.
Infer the factors affecting
consumer behaviour.
Derive the changes in consumer behaviour
in recent times and the consequences of such changes.
|
Internet access,
computers
|
_________________________________________________________________
Closure and Evaluation: Estimated
time: 40 minutes
Each group would be given a
mystery factor that affects Consumer behaviour. They are to find pictures
(online) that pertain to the factor and create a photo story, using appropriate
background music.
Groups then are to present their
photostories. The other members of the class state which factor is being
depicted in the photostory.
(
Teacher to give
feedback on group presentation.
Students summarize what
they learnt.
Home Assignment:
Students are to make a comment on someone else’s blog post, Indicating if they had similar experiences with their simulated activity. They are also to state whether their thoughts on changes in consumer behaviour within recent times are similar or different to that of another student.
_________________________________________________________________________________
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